Ethnographic research, industrial design, user testing, positioning, strategy

Roles - worked with business director to pitch and secure the project, creative director leading a team of 5, client point of contact, principal designer, worked closely with our director of insights on research and strategy.

Stokke is a fantastic Norwegian children’s product brand with a strong history of great design. They hired Astro to help them break into the US market. We spent time with American parents of babies and toddlers understanding and uncovering their unique needs and desires. The big learning was that they wanted a simpler, smaller, easier-to-clean high chair than what Stokke was already offering. We designed the Clikk for children 6-36 months old and focused on ease of cleaning, assembly and super easy size transformations.

Red Dot 2020: Best of the Best
IDEA 2020 Finalist
Core77: winner - Home & Living
European Design Award
FastCo: Best Home Innovations of 2020