Titanium Cycling Glasses

Industrial design, branding, naming, positioning, strategy, art direction

Roles - self initiated internal project for Astro Studios. Designer, naming and positioning, creative director for brand and later pitching the concept to companies like Rapha, Giro and Strava.

Premium, well-crafted and technologically advanced performance eyewear that bridges the gap between fashion and sport.

The emergence of well-tailored and hand crafted active apparel and premium goods for cyclists proves that there is a desire for gear that walks the line between sport and daily wear. Our cycling eyewear concepts take cues for manufacturing, material innovations, and styling from luxury eyewear. This produces the rigorous technical requirements required by competitive cyclists while satisfying the demands of fashion focused riders.

Designed at ASTRO Studios as a personal project